Strategic Brand Thinking

Tuesday, October 24, 2006

Farm Bureau Insurance Company
5400 University Avenue
West Des Moines, IA 50266

Are you thinking about the big ideas of "brand" and "strategy" and how they apply to your insurance business, responsibilities, and career? If so, then this half-day course will help you "think" more clearly about the merger of these powerful subjects, to actively participate and influence the thinking of others in designing a brand strategy that works in the new insurance economy. Based on research by leading experts in corporate strategy and branding, you will learn new ways to create innovative strategies that build and leverage brand value, including the "brand value" of your CPCU designation. Facilitated by a leading expert in strategy and branding, you will apply powerful concepts, principles, and processes to real business situations.

Kent Jackson, Ph.D., CPCU, is the director of research, training, and strategic planning for Lance Jackson & Associates, Inc., a full-service branding firm in Denver, Colorado. He is an adjunct graduate professor with Regis University. Prior to joining Lance Jackson & Associates, he was an internal consultant in agency management, new products introduction, and regional planner for State Farm Insurance. Jackson earned his bachelor’s and master’s degrees from the University of Northern Colorado, and his Ph.D. from Oregon State University. He obtained the CPCU designation in 1996.

CPCU Society Members: $99
Nonmembers: $129

This course has been approved for 4 CPD units by the AICPCU.

Course materials, Continental breakfast, and refreshments are included.

To Learn More
The CPCU Society National Leadership Institute (NLI) is the CPCU Society’s premier educational program for insurance industry professionals looking to advance their careers or take on leadership roles within their organizations. Both CPCU Society members and nonmembers are invited to attend NLI sessions. For further information on this course, call the Society’s Member Resource Center at (800) 932-CPCU, option 4.

Register Today
Mail or fax the completed registration form to the CPCU Society. CPCU Society members can register online.

Questions?
Contact the CPCU Society’s Member Resource Center at (800) 932-CPCU, option 4, or send an e-mail to membercenter@cpcusociety.org.